Covid-19 Vaccination Campaign
An information campaign geared towards young adults that addresses common anxieties around receiving vaccinations. The campaign consists of straightforward messaging and graphics that speak to hesitancy as a product of uncertainty and misinformation.
Campaign 1: Which is more dangerous?
Goal: To alleviate anxiety by contextualizing vaccine risk with the risks of common activities and objects.
All designs come in a size for social media (1:1), posters (tabloid and 18x24"), and a billboard (2:1).
Campaign 2: Want your life back?
Goal: To motivate young adults to opt-in to receiving Covid-19 vaccinations through a proxy motivation of returning to enjoyable, sociable activities.
All designs come in a size for social media (1:1) and posters (tabloid).
